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Press lunch on the “Multiple Uses of Cork”| by Sopexa

Sao Paulo

Client Portuguese Cork Association

Date 2014

 

About the Project

Objective: Bring together journalists and influential bloggers and introduce them to the cork – its history, the process of harvesting, the preparation of corks and their interaction with the wine.

Mechanism: Lunch with the press with an audiovisual presentation. Privatization of a restaurant in São Paulo, and setting the ambiance.

Results: 13 journalists participating; 3 articles published.