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Apéritif à la Française | by Sopexa

Sao Paulo

Client French Minister of Agriculture

Date 2013 & 2014

VIEW PROJECT

About the Project

Objective: Promote French brands and products on the Brazilian market through internationalevent Apéritif à la française amongst consumers and the media. Invite the trade, media and consumers to share a unique experience of French Art de vivre.

Mechanism: Ten days of events including a launch event, a gastronomic circuit in bars and restaurantes, promotions and tastings in wine stores.

Results: 35 HRC partners, 4.130 people participating; 10 brands partnerships; 105 articles generated in the media.

Excerpt of clipping:

3 de Junho 2013 – Veja São Paulo – SÃO PAULO RECEBE PELA PRIMEIRA VEZ O PROJETO APÉRITIF À LA FRANÇAISE

3 de Junho de 2014 – Casa e Jardim – TOQUE FRANCÊS EM SÃO PAULO

27 de Maio de 2014 – Uol - EVENTO TEM PRATOS E DRINQUES INSPIRADOS EM APERITIVOS FRANCESES