Client Relais & Châteaux
Date Since 2013
Objective: Promote the Relais & Châteaux hotel association to the Brazilian media.
Mechanism: Press relations with trade media, general media and blogs; adaptation and translation of corporate press releases; organization of press trips and annual roadshow in South America.
2014 Results: 313 articles mentioning Relais & Châteaux in the best Brazilian gastronomy publications (Gula, Baco, etc), tourism (Top Destinos, Viaje Mais, Viagem e Turismo, etc), lifestyle (Elite Magazine, Forbes, Wish Report, Joyce Pasowitch, etc), dailies (Valor Econômico, Folha de S. Paulo, Estado de São Paulo, O Globo, etc) and trade tourism publications (Mercado & Eventos, Panrotas, Diário do Turismo, Vitrine Turismo, etc.)