Clube da Alsácia | by Sopexa

Exclusive club for wine professionals

Client  Interprofessional Alsace Wine Board

Date  2014

About the Project

Objective: Market the Alsace wines in Brazil.

Mechanism: Creation of the Alsace Wine club, bringing together trade and selected opinion leaders. Selection of an ambassador, eMarketing, direct mail, social media, training events and reviewed tastings.

Results: More than 250 members (professionals and media) in the Club / 110 boxes sent to the VIP members of the Club (with a presentation catalogue of the Alsácia wines, a glass wine-stopper, a wine-opener and an ice bag) / 245 member cards produced and sent to all inaugural members / more than 21,000 fans on Facebook / communication using the hashtag #SaboreieAlsacia (238 posts) / average Club newsletter openings of 52.6% / participation of 55 trade and media members to the first dinner of the Club.