Product tastings | by Sopexa

Apas SP & supermarkets

Client Apple and Pear Australia Limited

Date Since 2013

About the Project

Objective: develop the Brazilian market for Pink Lady Apple. Create relationship between the procures and importes in order to increase fruit’s distribution in Brazil. In the meantime, build Pink Lady brand awareness within the trade to encourage distribution. Promote sales through in-store tastings.

Mechanism: implement in-store tastings with national retailers.

Results: 4 importers and licensed producers. Increase by 50% of sales volume.