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French Cheeses consumer events with Pão de Açúcar | by Sopexa

São Paulo

Client CNIEL (French Milk Industries Association)

Date 2013

VEJA O PROJETO

About the Project

Objective: promote French imported cheeses in Brazil through values of tradition and quality.

Mechanism:  exclusive dinners for top clients of Pão de Açúcar; in parallel, 2 e-marketing actions addressing 25.000 consumers.

Results: participation of 65 clientes.