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Pop-up Store Leblon Shopping Mall | by Sopexa

Rio de Janeiro

Client CNIEL (French Milk Industries Association)

Date April 2014

CHECK OUT PROJECT

About the Project

Objective: Create the emergency to discover French cheeses for a limited period of time (three days): tasting and sales promotion.

Mechanism: Conception, building and entertainment of a promotional space of 125 m2 within Leblon Shopping Mall in Rio de Janeiro. 5 sales booths and a photo exhibition of French collection “Les Filles à Fromages”

Results: R$ 99.956 sales, 3 500 visitors, average sale ticket: R$ 113, 15 articles in the media, ad-equivalent of R$ 272 546