Client CNIEL (French Milk Industries Association)
Date April 2014
Objective: Create the emergency to discover French cheeses for a limited period of time (three days): tasting and sales promotion.
Mechanism: Conception, building and entertainment of a promotional space of 125 m2 within Leblon Shopping Mall in Rio de Janeiro. 5 sales booths and a photo exhibition of French collection “Les Filles à Fromages”
Results: R$ 99.956 sales, 3 500 visitors, average sale ticket: R$ 113, 15 articles in the media, ad-equivalent of R$ 272 546