Client BIVB (Bureau Interprofessionnel des Vins de Bourgogne)
Date 2012 & 2014
Objective: Publicize the Borgonha wine region during the Les Grands Jours de Bourgogne event in France.
Mechanism: Selection of specialized journalists from Brazil and the organization of their stays in the region.
Results: 30 articles; R$1,510,480.59 in equivalent advertising of the material generated.