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“Grands Jours de Bourgogne” Press Trip | by Sopexa

Bourgogne, France

Client BIVB (Bureau Interprofessionnel des Vins de Bourgogne)

Date 2012 & 2014

About the Project

Objective: Publicize the Borgonha wine region during the Les Grands Jours de Bourgogne event in France.

Mechanism: Selection of specialized journalists from Brazil and the organization of their stays in the region.

Results: 30 articles; R$1,510,480.59 in equivalent advertising of the material generated.