“Millésimes Alsace” Press Trip | by Sopexa

Alsace, France

Client Conseil Interprofessionnel des Vins d’Alsace

Date June 2014

About the Project

Objective: Promote the wine region of Alsace in the Brazilian press during the Millésimes Alsace event, which takes place in Alsace.

Mechanism: Organization of travel for the press – selection of journalists, management of registration, organization and follow-through during the trip.

Results: More than 20 articles.