Who We Are


EST. 2011

Founded in 2011 by Caroline Putnoki, a Frenchwoman from Guyana established in Sao Paulo, Cap Amazon Tropical Marketing® is the fruit of a shared love for travelling, Art de Vivre and a coincidental deep connection with the Amazon rainforest. With strong individual roots in Brasil as well as in North America, France and others countries, all its partners take pride in their open-mindness, adaptability, versatility and capacity to capture the unspoken signs of cultural behaviours. Our inspiration comes from these diverse backgrounds and our taste for traveling, always pursuing new experiences and a fresh perspective on things turned invisible by routine. With a strong experience on travel and art de vivre, and a great partnership with Sopexa, the international Agency 100% dedicated to Food, Drink & Lifestyle, we are still a Boutique Agency, but we are able to offer our services in Brasil and abroad. Shareholders and team members, we are proud to share our values, trust, professionalism, integrity and proactivity, which have consolidated the success of Cap Amazon Tropical Marketing®.

Our Values


Art de Vivre

Existence is a fact, but living is an art. No matter what we are doing, we are passionate about seeking happiness in sharing moments, savoir-faire and stories in simplicity.

Internationally Local

Inspiration is an internal as well as an external process. We believe an agency needs deep local roots to function, but inspiration needs diversity and having our views challenged to function.

What We Do


Cap Amazon Tropical Marketing® is headquartered in the cosmopolitan city of São Paulo, the most challenging business hub in Brasil and South America. Our “360” expertise includes consulting, strategic planning, market research, social medias management, promotion and public relations services, for national and international organizations, national and local governments, food, wine, travel or tourism companies.

We believe that quality is more important than quantity, that each client is unique and that we have to customize our approach, coming up with creative solutions to achieve concrete results and projects’ objectives. Among our in-home talented people are trade marketing specialists, events experts, creative designers, social medias managers and journalists.

We provide our services – directly or with our partner Sopexa – in the following areas: trade marketing (workshops, famtours, roadshows, participation in fairs and sales calls), press relations (preparation of press releases, clipping, events and trips with journalists and digital influencers), launch (campaigns, branding, trade and press events, gastronomic festivals) and Social Media (content production and programming, and community management, trade marketing).

Our Team


Jean-Philippe Pérol

Partner/Chairman
More than 40 years experience in airlines, tour operating, hotels, incoming and destination marketing
Graduated from Sciences Po Paris and from Sorbonne University (History), PHD from Paris Dauphine (International Business Management)
Born in Tunisia, lived and worked in Paris, Rio de Janeiro, Manaus, São Paulo, Frankfurt and New York for Air France, Wagon Lits and Atout France
Speaks French, Portuguese, English and Spanish

René Pérol

Partner/Director
French and Brazilian, lived in Europe and Brazil
Eight years at the São Paulo Tourist Office as Director of Publications
Graduated from Miami Ad School / ESPM in São Paulo and Paris-Sorbonne University (International Relations)
Speaks French, Portuguese, English and Spanish

Thamy Sôlha

Managing Partner / Marketing
Brazilian, graduated in Advertising and Propaganda. Postgraduate in Strategic Marketing and in Digital Marketing and Electronic Commerce.
With over 10 years of experience in the food and beverage distribution import sector, his strong experience includes areas such as marketing, strategic planning, fairs and events, communication, research, digital marketing and e-commerce.
At Cap Amazon, he works in the promotion of products from the wine and gastronomy sector in the Brazilian and international markets.

Célia Lima

Assistant/Tourism Sector
Brazilian, 12 years experience in Tours Operators like Orinter and Nascimento
Graduated in tourism from the IFSP São Paulo
Organizes visits and is in charge of monthly reports
Produces professional events (trade)
Speaks Portuguese and English

Ygor Gomes

Social Media
Brazilian, graduated in Social Communication from Universiade Anhembi Morumbi and also in Marketing from ETEC, he is responsible for planning, creating, posting, and interacting with online communities on Cap amazon and our customers.

Ivone Saquele

Administrative Advisor
Brazilian graduated in General Administration from Centro Universitário Nove de Julho. Administrative Advisor at the company since 2013.