Purpose: Create the urgency to (re) discover French cheeses for a limited period of time (three days): tasting and sales promotion

Mechanic: Conception, assembly and animation of a promotional and sales space of 125 m² in Shopping Leblon, Rio de Janeiro. 5 sales stands and a photo exhibition “Les Filles à Fromages”.

Results: R$ 99,956 of sales, 3,500 visitors, average purchase ticket: R$ 113,15 media articles, advertising equivalent R$ 272,546.