Purpose: Famtour with representatives of Brazil’s largest luxury tour operators – Queensberry, Teresa Perez, Selections, Interpoint and Primetour – at Les Sources de Caudalie hotel near Bordeaux and Les Etangs de Corot hotel in Versailles, both in France

Mechanic: 2 nights program in each hotel for product presentation and unique experiences (five star service, gastronomy and wellness at Caudalie Spa)

Results: Trained travel agents about destination and hotels, with increased sales volume of these operators