Purpose: Famtour with representatives from the best travel agencies Virtuoso, Traveler Made and Signature to hotel Les Sources de Caudalie near Bordeaux and hotel La Reserve in ParisMechanic: 2 night program in each hotel for product presentation and unique experiences (five star service, gastronomy, Chateau Smith Haut Lafitte wine tasting and wellness at Caudalie Spa)

Results: Trained travel agents about destination and hotels, with considerable increase in sales to these agencies