Purpose: To value French products in Brazil through the international event Apéritif à la Française promoting the contemporary, modern and accessible image of French brands and provide a unique experience of l´art de vivre à french to the participating public

Mechanic: 4-day event held at Piknik Park with commercialization of products based on French gastronomy, musical animation, mixology, children’s gastronomic studio and tasting action in partnership with the Pão de Açúcar chain

Results: 3 days of tasting at 23 points of sale with over 15 thousand consumers reached, ten partner brands and 35 partner establishments during the event, more than 19 thousand visitors, 105 articles generated, 110 million readers / netizens reached and € 115 thousand in countervalue advertising