Purpose: B2C action to increase demand for the island – trip with 5 digital influencers to the island – Sabrina Bull, Cátia Damaceno, Alice Salazar, Vitória Rocha and Raíssa Santana
Mechanic: The influencers spent 4 nights in 2 hotels, boat trips and excursions including dining experiences and perfume studio
Results: Impressive numbers on Saint-Martin’s Brazilian Instagram (@ilhasaintmartin) – 2,846 followers before the action and 11,300 followers after and added 19 million impressions and 16 million views in digital influencers’ stories