Purpose: Promote Star Clippers at Regatta Bracuhy of small sailboats in Angra dos Reis (RJ)

Mechanic: On the 3-days event, Star Clippers sponsored the opening cocktail and closing dinner. Company flags were placed on the sailboats. The winner was awarded with a cabin on Star Clippers’ Asian trip

Results: Product disclosure to the B2C public, which generated direct demand